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Billy is a comprehensive event ticketing solution designed to
help organizers increase and diversify their revenue streams.
Loved by


Vianney : transformer un retour très attendu en expérience fan, solidaire et ultra performante
Pré-vente & lancement de tournée des Zéniths & Arenas
Pour célébrer son grand retour sur scène après 5 ans d'absence, Vianney a choisi une approche inédite pour sa tournée de 45 Zéniths & Arenas : un lancement 100% direct-to-consumer (D2C) mêlant gamification et e-commerce engagé. L’enjeu était d'offrir une expérience mémorable à sa communauté tout en absorbant un choc de trafic historique. Découvrez comment Billy a orchestré la mise en vente de plus de 146 000 billets, avec un dispositif complet : prévente avec blindtest , collecte de données fans, intégration solidaire et protection des billets, le tout propulsé par une infrastructure ultra-scalable.


Playground by Zalando: the arrival lottery that regulates a high-demand event and its brand activations
Free brand event at Centquatre - Paris
On 27 and 28 June 2026, Zalando turned Paris into the playing field for Playground: two days of sport, fashion and culture bringing a community together around the brand and its partners. As Europe's leading online fashion player, Zalando wanted an immersive, free experience. But free doesn't mean rule-free: with no ticket price to filter demand, that demand far exceeded the venue's capacity. Socialclub relied on Billy to run the entire digital experience, from pre-registration through to on-site access to the activations, with all the rigour of paid ticketing.


Playground by Zalando: the arrival lottery that regulates a high-demand event and its brand activations
Free brand event at Centquatre - Paris
On 27 and 28 June 2026, Zalando turned Paris into the playing field for Playground: two days of sport, fashion and culture bringing a community together around the brand and its partners. As Europe's leading online fashion player, Zalando wanted an immersive, free experience. But free doesn't mean rule-free: with no ticket price to filter demand, that demand far exceeded the venue's capacity. Socialclub relied on Billy to run the entire digital experience, from pre-registration through to on-site access to the activations, with all the rigour of paid ticketing.



Bigflo & Oli transforment leur tournée KARMA en moteur de performance album
Tournée de 25 Zéniths et Arénas
Découvrez comment Billy a transformé le KARMA Tour de Bigflo & Oli en véritable levier de performance album : +200 000 billets mis en vente, 28 dates en Zéniths et Arenas, et 22 % des commandes incluant un produit additionnel grâce à une stratégie D2C intégrée dès le parcours d'achat.








Use Case: SLS Paris 2025
Compétition de Skateboard à Roland Garros
Découvrez comment SLS a transformé Roland-Garros en temple du skate : 10 000 spectateurs, tricks de légende et expériences exclusives orchestrées par Billy pour une étape inédite à Paris qui a marqué l’histoire du skate.


Fally Ipupa lance son premier Stade de France avec Billy
Pré-vente concert au Stade de France
Pour célébrer ses 20 ans de carrière, l'icône Fally Ipupa a vu les choses en grand : l'annonce d'un Stade de France couplée à la sortie d'un nouvel album. L'enjeu était de transformer l'engouement massif pour le concert en un moteur de vente immédiat pour l'album. Découvrez comment Billy a orchestré la mise en vente des 48 premières heures, avec un dispositif complet: bundle, sécurisation des billets et logistique intégrée; livré en 72 heures.



Use Case: EthCC [9]
Conférence Tech EthCC [9] au Palais des Festivals de Cannes
Découvrez comment Billy a orchestré la billetterie et le networking de l'un des plus grands événements blockchain d'Europe. L’événement regroupait 2 événements simultanés : EthCC et Agora by Kaiko. De multiples conférences combinées, et les nombreux "side-events / meetups" organisés dans le cadre de l'événement.

Successful events start here.
A successful event begins the second you open sales. We give you the exact tools and platform to turn a simple purchase into a complete, premium experience.
Our platform enables you to sell
Boost your sales with Event-shops.
Ticketing is just one part of an event’s economy. That’s why Billy lets you sell much more along your tickets: Merchandising, accommodations, experiences... All in one seamless purchase journey.

The best-converting
event checkout.
Billy is the most advanced ticketing widget on the market. Design yours from start to finish: customize it to perfectly match your brand, configure every checkout steps to fulfill your event needs.

Seated events
made easy
Design venue maps within in the back office. Create ticket categories and manage inventory. For your attendees, two options: choose seats on a map, or get the best available seats assigned automatically.

Tailored ticketing experiences
Start coding with a simple REST API that’s secure and built for scale. Build custom experiences or applications with a powerful platform.

A complete platform
ready to run your event.




Analytics dashboard
Real-time insights to maximize your revenue. Track sales live and explore your data with powerful, intuitive reports.




Seating chart designer
Design stunning seating maps that convert. Create immersive, customizable charts for a seamless buying experience.




Marketing tracking
Monitor every campaign’s performance: add pixels, create discounts, track conversion rate and measure the true impact of your marketing.




Access control
Fast, secure, and flexible check-in. Scan tickets yourself or let our team manage admissions for you.




Offers creation
Sell anything with flexible pricing rules. Tickets, merch, bundles, create and customize your offers effortlessly.




Guest management
Effortless VIP & guest-list management. Add guests, send invites, and reduce no-shows with smart tools.
Designed for
ARTISTS


FESTIVALS


CREATORS


ENTERTAINMENT


SPORT


CONVENTIONS


E-SPORT


VENUES


Built for events
that don’t fit the template
Six briefs no ticketing platform could answer out of the box.
Here's what we built, and what it did.
Brief
"Nothing costs anything, so nothing stops a no-show. Fill 160 workshops anyway."
Solution
A real-time arrival lottery in rolling two-hour windows, controlled overbooking, and 11 automated campaigns segmented by order profile.
See the full storyKey Result
55% → 80%
of capacity
100% workshop fill rate
Brief
"The album charts the week the tour goes on sale. Don't make anyone buy twice."
Solution
Ticket + CD + book bundles inside one checkout, no redirect — plus a 24-hour direct-to-fan window ahead of general on-sale across 18 venues.
See the full storyKey Result
22%
of orders with the album bundle
Top 5 global album debut
Brief
"Five years off stage. Reward the real fans first, and don't go down when everyone shows up."
Solution
A blind-test presale that let the most engaged fans in first, donations and cancellation insurance inside the checkout, and an infrastructure sized for the launch peak.
See the full storyKey Result
146,000
tickets requested
Zero downtime at 54,000 requests/min
Brief
"The tickets are free. They must go to islanders, and the whole world is watching."
Solution
Geo-filtered registration with anti-bot protection, a transparent lottery with mandatory RSVP, and automatic reallocation of unconfirmed spots.
See the full storyKey Result
100%
Puerto Rico–only access
93% email open rate
Brief
"Worldwide on-sale, album bundle, artist's own site. We open in three days."
Solution
A ticket + album bundle inside the checkout, a white-label store on the artist's own site, and sealed, non-resellable tickets — live in 72 hours.
See the full storyKey Result
#1
album chart, driven by the bundle
On sale in 54 countries
Brief
"Two summits at once, a Web3 crowd, and partners who need their own ticket allocations."
Solution
Passes covering both summits and the side events, a quota portal for partners and sponsors, crypto payment, and built-in meeting scheduling.
See the full storyKey Result
6,500+
participants across two summits
15+ cryptocurrencies accepted
None of this was a feature request.
Each one started as a constraint an organizer thought they'd have to live with.
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